Do you know the what the difference is between an investment and an expense? Allow me to illustrate. If you are the owner of a restaurant, your revenue would be dependent on how many customers you can get to the front door. Most the time – if not all the time – if someone comes through the front door, you’re going to make money off them in one way or another.
In this example, you’re a business owner. As such, you probably have some money set aside explicitly for advertising purposes. Let’s say that amount is $10,000. You found an advertising agency that wants to run several different advertising campaigns. The purpose of these campaigns is to get more customers to come through your front door. So you write them a check for $10,000 and call it a day. Next thing you know, you turn around and see one of your employees wasting paper towels. He didn’t do it on purpose – he just used more than he needed for the particular job. So you go through reprimanding him about using one more paper towel than what was necessary. This is a true story – I’ve seen it happen. My question is why would you go through the effort of saving money on a single paper towel if you’re going to turn around and spend $10,000 in advertising fees?
The answer is simple. One is an expense while the other one is an investment. And that’s exactly what cheap images do for your business. The value of cheap images – if used correctly – can bring you customers and hot leads. These are people whom you can make money from. It doesn’t matter if you spend $10 per image or two dollars per image. Either way, these professional stock photos are an investment of your advertising dollars with the purpose of generating new revenue.
You can easily zero in on more customers. People in micro niches do it all the time. These people are able to make it big by only focusing on a very small part of their business field. In other words, no matter how many customers you think you have, there’s always room for more. Investing in cheap stock images (here are the top 5 cheapest stock agencies) can be invaluable in your marketing endeavors. They can assist you with blog posts, articles and brochures. They can assist you with television commercials and announcements. I mean, how can people spend money on you if they have no idea that you even exist? People have tunnel vision – they have lives. You’re not on their radar. It’s your job to put yourself on their radar, and these images, no matter how cheap they may seem, are how you get there.